Fractional CFO

Explains what a CFO does and the benefits of having a CFO

< back to all resources

You are unauthorized to view this page.

Content Author

Mark A Crowley Partner, Certified Business Transition Expert

B2B CFO

Mark is a finance executive with over 40 years of experience in all aspects of financial management. His industry experience includes franchising, manufacturing, printing, and multilevel marketing. He has worked within companies that range in size from $6 million up to $150 billion. Mark has held a number of senior management positions, including controller, director of finance, and vice president of finance, and has managed the functional areas of accounting, finance, operations, human resources, and IT. He has managed and mentored staffs of all sizes. Mark's focus on the operational side of the business is driven by his belief that financial statements should provide actionable information to the business owner. This can take the form of dashboards, key metrics, scorecards, or other reporting tools that provide information that can be used to make informed decisions about the business. Mark has had extensive experience in developing and implementing these key metrics or measurements and believes that, when properly used, they lead to improved cash flow and profitability. Mark has a diverse background, having worked in small family businesses, privately held businesses, and large public companies. This has afforded him the opportunity to be involved in all aspects of a business. He also has experience with turnaround situations and bankruptcies and has gained valuable experience in successfully navigating the challenges faced by many business leaders. Mark has a Bachelor of Science in Business with an emphasis in accounting. He became a CPA in Kentucky and is a member of the AICPA, The Financial Executives Networking Group (FENG), and The Detroit Economic Club. Mark resides in Bloomfield Hills, Michigan, with his wife Barb, daughter Katie and son Patrick. He is active in his church and the community and has served as treasurer for various non-profit organizations. He enjoys spending time with family, Tiger baseball, reading, golf, hiking and cycling. Mark's mission is to team with business owners and leaders of companies large and small to manage their companies, achieve growth and enjoy success strategically.

  • markcrowley@b2bcfo.com
  • 248-765-0109
  • https://www.b2bcfo.com/mark-crowley